Sparklefly Candle Company Spotlight on Waxing Kara

by Anne Marie Esposito, President and Founder, Sparklefly Candle Company, Inc.

In my ongoing quest to bring inspiration to your day; Sparklefly Candle Company has reached out to some other amazing entrepreneurs to share their stories and products. As always, I encourage you to explore these small business owners with me and remember to shop small this holiday season and all year round.

"Alone we can do so little; together we can do so much”
― Helen Keller

Everything about this company is DELICIOUS, from the delightful assortment of artisanal honey to the scrubs and soap. Just gazing at her website makes me drool. Kara Brook of Waxing Kara has an inspiring story of leaving a successful corporate career to following her heart and taking chances. Check out her story.

Q: Tell me about Waxing Kara and how you got started?

I made a deal with myself a long time ago that I would be career focused to a point, then when I was ready, I would make art. I couldn’t seem to make art and balance my career.

In 2008, I closed my web communications business of over twenty years with incredible employees and a client list ranging from the White House to large financial services firms. It was a high-pressure venture, which surpassed my dreams, but demanded a lot of my time.

The process of closing down my business was difficult, and my mind often drifted to the thought of producing art again. After decades in the two-dimensional world of design I craved texture, the kind that you can only achieve by hand. So, when I walked by a Tony Scherman encaustic painting that hangs in our home and suddenly stopped to see it with new eyes, something clicked.

I immersed myself into painting with encaustic. I searched high and low for information on the encaustic technique and realized that there weren’t a lot of resources that weren’t associated with traveling far distances, often at times of the year that didn’t work for me, so I started documenting all of my work online. I thought "Waxing Kara" was a fun name to be known by, not so serious that I wouldn’t be approachable. Over time “Waxing Kara” became the name of my blog. The idea of sharing what I was learning appealed to me and I became part of a really great little network of like-minded encaustic painters.

Wax is essential to my painting. The idea of a sustainable art form is appealing to me. One day in the studio I boiled a large vat of wax and ruined it. I thought, “I should make my own wax.” Then I realized that would require me to become a beekeeper, so I did.

We live on a 102 acre farm on Maryland’s Eastern Shore, on Kent Island that’s where I keep bees. I started with two hives, added two the second year making the sum total four. This year I started with eighteen.

Farming is a way of life on Maryland’s Eastern Shore. Most grow corn, soy or sorghum among other genetically modified crops that have predictable yields. To date we have planted at least 30 acres of wild flowering plants with consistent blooms from May through October. The goal is to cultivate a complex, organic environment that provides essential nutrients through nature. Soon, we will have a pretty incredible 40 to 50 acres of flowers, fruit trees and berry bushes, all for bees (and other winged creatures).

When it came time to name this line of “Bee Inspired” goods I looked at a variety of names but when I realized that the verb “Waxing” means “to grow or become” I thought it was appropriate to represent this new brand of honey products. The act of changing careers can be overwhelming, luckily for me this has been the most natural, relatively painless transition I’ve undertaken.

Q: What is your favorite aspect about being a small business owner?

I enjoy meeting nice, like-minded people. I enjoy solving problems. I am enjoying building a sustainable business.

Q: What should a customer expect from Waxing Kara a when making a purchase?

Our goal is to get honey into every room of the house.

We believe that nature holds the key to our well being. It is our wish that our products nourish your mind body and spirit inside+out so that you will put more beauty out into the world. Our collection of expertly-blended and hand-crafted bee inspired goods truly awaken memories and infuse health and well-being into everyday life where creativity flows like honey.

Waxing Kara™ has established itself as a brand with one foot rooted in a nostalgic past and the other pointed toward an adventurous contemporary future. We are a bee inspired™ brand drawing inspiration and vision from nature’s bounty and beauty that allows us to grow in a variety of directions with a socially conscious message focused on the importance of bees to our sustainability.

Our honey products conjure an emotional connection to the past through fragrance and flavor. We are committed to American Made high quality hand craftsmanship and innovation. Our mission is to create beautiful and functional products that deliver results for our customers by our own hands and by teaming with seasoned artisans with proven experience and resources.

I wanted to create a product line so good for you, so beautiful, so inspiring there would be no reason not to invite it into every room of your home.

Q: What are some of your best selling products?

Our new scrub line is off to a strong start. None of these scrubs would be possible if it weren’t for bees. We have created Haute Cocoa (made with cocoa), Grounded (made with coffee) and Good Fortune (made with Green Tea) (Coming soon to the website)

Our Honey Lip Balm does very well and this next batch is USDA Certified Organic.

Our Honey Body Balm is such a treat, aromatherapy and moisture that fits in your purse.

Q: Who or what has been the biggest inspiration for you?

Anyone who works hard and reaches or surpasses their goals. Doesn’t much matter what they are doing.

Find out more here:

Waxing Kara | Pinterest | Twitter| Facebook | Kara Brook Art